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Company history · since 2006
A history in motion.
What began in 2006 with video surveillance grew into a brand for connected building systems, in-house product development and scalable digital processes.
2006
The start in European trade
Balter starts out trading PC and video surveillance equipment across Europe through eBay. Step by step a specialist trading business becomes a company with a technical direction of its own.
Station 1 von 92008
Balter becomes a brand
The decisive step: Balter is established as a brand for video door communication and security technology. Work on the first touch video door intercoms starts at the same time.
Station 2 von 92008
B2B and B2C separated cleanly
Founding Avaloid GmbH gives the two businesses a clear structure: Balter concentrates on the trade, wholesale and project business, Avaloid on online and consumer markets.
Station 3 von 92008–2009
Premises, a team and clear structures
Premises of our own, the first employees and a clearer organisation create the basis for lasting growth and more professional processes.
Station 4 von 92009–2014
International technology partnerships
Partnerships with brands such as Samsung, Sony, Hikvision and Avigilon widen both the know-how and the range. Balter moves from reseller to a technically driven brand.
Station 5 von 9from 2009
Our own product lines
NeoStar and Balter become product lines in their own right, positioned between mid-range and premium and increasingly cut to the requirements of professional projects.
Station 6 von 9from 2010
Development and manufacturing in Germany
An analogue camera made in Germany is built in cooperation with Draht & Schutz. A production hall of our own in Langenfeld brings experience in development, assembly and production engineering.
Station 7 von 92016
Digital transformation and Balter Home
With JTL, automated processes, Amazon and eBay, the traditional product business grows into a scalable e-commerce model. Balter Home opens at the same time and the range widens.
Station 8 von 92020–2024
Growth from our own strength
Turnover grows from around 9 to 14 million euros. The B2C share rises from 5 % to over 70 %, and Balter Home alone turns over more than 10 million euros — made possible by technology, processes and a strong team.
Station 9 von 9
The story continues.
With almost two decades of experience behind us, we now develop systems that join energy, security and comfort intelligently.
